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    PG Webcast: Boosting Center Store

    Courting new customers with convenience-oriented meals

    Retailers seeking to attract more affluent, convenience-seeking shoppers to the center-store meal solutions department are in luck, thanks to a free webcast that will outline strategies and tips to generate breakthrough category growth.

    PG Senior Editor Jim Dudlicek will open the webcast with a rundown of the latest need-to-know center=-store trends, while event sponsor ConAgra Foods will unveil an integrated solution retailers can incorporate to create a completely new category that includes microwavable and other on-trend convenience-oriented meals.

    Among the strategies participants will learn during the session:

    - How positioning select center-store convenient meal options, such as lunchbox staples, near related shelf-stable items improves purchase potential and category growth.
    - Innovative insights from ConAgra Foods Director of Category Leadership Robert Steed, who will describe a unique and effective approach for retailers to implement that delivered a 15 percent lift for the category in pilot test stores.

    The free event takes place on Thursday, Sept. 30, 2 p.m. ET

    Click here to register and to find out more.

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