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    PG Webcast Update: 2 New Webcasts: High-frequency Shoppers; Driving Deli Sales

    Progressive Grocer will host two free webcasts next month aimed at helping retailers enhance their operations.

    Progressive Grocer will host two free webcasts next month aimed at helping retailers enhance their operations.

    The first, “Maximizing the Experience for High-Frequency Shoppers,” will be held Oct. 14, 2010, at 2p.m. EDT.

    Join Chris Foltz of Heinen’s Fine Foods, Jack Mackey of Service Management Group (SMG) and Progressive Grocer Editor-in-Chief Meg Major as they explore the in-store experience for high-frequency grocery customers and what ultimately truly drives customer loyalty. During this free interactive webcast, participants will gain insights about how the 17-store Heinen’s collaborated with SMG to embrace a data-driven approach to grow its business by evaluating associate engagement and customer satisfaction benchmarks to drive top-line revenue and cost savings, with impressive results.

    Sponsored by Heinen’s Fine Foods and Service Management Group

    http://event.on24.com/r.htm?e=239751&s=1&k=64F582464393EAA6AF807CC229A7C467

    The second webcast, scheduled for Oct. 27, 2010, 2 pm EDT, is “Driving Stronger Deli Sales: Leveraging Shopper Insights to Drive Top-line sales in the Deli Department.”

    As competition and consumer expectations continue to intensify, supermarkets’ all-important deli departments require proven, practical, effective strategies to stay ahead of the pack in today’s environment. Join Progressive Grocer and a group of leading deli industry executives for a free, interactive webcast that will share insights and strategies about leveraging shopper insights to drive top-line deli department sales.

    During the webcast, participants will learn:
    • How leading deli directors are tapping consumer data to achieve higher sales and greater loyalty.
    • How smaller independent retailers are gaining a better handle on using shopper insights.
    • The increasingly important role deli wholesalers are playing in the delivery of consumer insights.
    • Profitability pointers for the prepared foods case.
    • How sharper strategies are yielding remarkable results.

    Sponsored by Tyson Foods

    http://event.on24.com/r.htm?e=244208&s=1&k=44F5BF67C67516067EC01CAEC67E1435

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