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Lifeclinic, a provider of professional biometric testing stations, teamed up with electronic media solutions provider LearnSomething, Inc., to upgrade its self-testing blood pressure monitors with interactive consumer wellness communication programs intended to provide shoppers with solutions for healthy living.
Consumer health information will be displayed on LearnSomething's interactive digital signage, called the Health Communicator, paid for with relevant advertising and installed on Lifeclinic's blood pressure monitors, which are located in more than 20,000 pharmacies country-wide.
"The addition of the Health Communicator to our blood pressure monitors will support our ongoing efforts to help shoppers become better informed and live healthier lives," said Lifeclinic president Philander Claxton. "Providing shoppers with easy access to vital information on many of the most timely health topics in a convenient setting continues to be our most valued objective."
Shoppers checking their blood pressure on a Lifeclinic monitor will be able to activate a brief multimedia consumer wellness segment on a topic of their interest. Each Health Communicator will have 10 channels selected by individual pharmacies to meet their patients' needs, with topics such as prescription adherence, hypertension, weight management, diabetes, nutritional supplements, and cholesterol management, each with associated promotional messages.
Health content will be produced and updated periodically by LearnSomething. Plans for retrofitting Lifeclinic's health stations in other parts of the world are under consideration.
"Partnering with Lifeclinic is a perfect fit for us," according to
"We have been developing consumer wellness content that distills solutions into a format shoppers can use both in stores and in their everyday health regimens," said LearnSomething c.e.o. Steve Roden. "We believe that Lifeclinic's blood pressure monitors will extend our reach so we can touch more consumers and make this vital information available more widely."