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Roundy’s Pick 'n Save banner is once again supporting the 6th annual Peanut Butter and Jelly Challenge, a community-based food drive that encourages elementary and middle school children to collect peanut butter and jelly to help feed hungry children through America's Second Harvest of Wisconsin.
Throughout October, participating middle and elementary schools compete to see which school can collect the most peanut butter and jelly. The top collecting schools are eligible for prizes and will be honored at halftime of the Milwaukee Bucks game on November 8, 2008. The chain is also enlisting the support of local residents, who can also drop jars of peanut butter and jelly in barrels at participating Pick 'n Save stores.
In addition to Roundy’s/Pick ’n Save, other sponsors of the PB&J Challenge include the Milwaukee Bucks, Smucker's, Jif, and Kemps.