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    Picture frames make scents

    FotoScentsFotoScents is also personalized greeting card. "An innovative product like FotoScents has opportunities that extend far beyond traditional retail categories," notes Mike Gipson, general manager.

    FotoScentsFotoScents, from Wheeling, Ill.-based Crescent Cardboard Co., isn't just a photo frame and an air freshener -- it's also personalized greeting card. "An innovative product like FotoScents has opportunities that extend far beyond traditional retail categories," notes Mike Gipson, general manager of the scented product division for Crescent. "Beyond the holidays [as a seasonal gift], FotoScents becomes a multipurpose gift for any time of year." Attracting customers through shelf displays, countertop displays, or clip strips, the product, which comes in various designs, retails for a suggested $3.99 to $4.99 for a wallet-sized frame and a suggested $4.99 to $5.99 for a four-inch-by-six-inch frame. Crescent also offers AutoFoto, a two-in-one air freshener and wallet-sized photo frame for the car, retailing for a suggested $2.99 to $3.99. To get more information, contact director of sales Jack Fitch at [email protected] or (800) 323-1055, or visit www.fotoscents.com.

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