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Piedmont Grocery Co., a gourmet food retailer located at 4038 Piedmont Ave. in Oakland, Calif., has revamped its website to reflect its upscale brand. No longer a one-page wonder, Piedmont Grocery’s website now features many new links to help customers learn about its products and services, as well as interactive help.
Links featured on the website lead to Piedmont Grocery’s different food departments, detailing its farm fresh meats, cheeses and produce, as well as gluten-free, gourmet and international foods. The new website also includes a page for specials of the week, allowing customers to plan which foods they wish to get immediately and which can wait until the sale. In case Piedmont Grocery Co. doesn’t have something that a customer would like, there is a “Request a Product” page.
The news and events link lets patrons know what is happening in and around Piedmont Grocery Co., when it will be closed and other events it is sponsoring. The other notable link is “What’s For Dinner Wednesday,” where Amy Pence, the VP and owner’s daughter, uses her family as guinea pigs for her culinary experimentations. It’s a blog for customers who want to know what’s good and how to make with the ingredients available at the gourmet food store that has been in business since 1902.
“We’ve been here on the avenue for a long time and evolved along with our neighborhood. We’ve gotten better with age, and fortunately we’re showing no signs of slowing down. We’ve never stopped trying to provide the very best products we can find,” Pence said.
For more than 100 years, Piedmont Grocery Co.’s goal has been to offer the very best products it can find. Along the way, it has added prepared foods, expanded its international aisle and ushered in the Bay Area’s obsession with fresh, seasonal, local food.