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    Piggly Wiggly Carolina Taps MyWebGrocer for New Web Applications

    Grocer's new online tools include an interactive weekly circular, online shopping list, personalized marketing, advertising program, social networking, and online grocery shopping for an initial 10 stores.

    In an effort to better communicate with its customers via the World Wide Web, Piggly Wiggly Carolina Co., Inc. has tapped MyWebGrocer as its online grocery service provider. 

    Piggly Wiggly's new online tools from Colchester, Vt.-based MyWebGrocer include an interactive weekly circular, online shopping list, personalized marketing, advertising program, social networking, and full sale online grocery shopping for an initial 10 stores, MyWebGrocer said yesterday.

    "There has been a change in the way people shop," noted Robert Masche, c.o.o. of Piggly Wiggly Carolina, in a statement. "It is important for Piggly Wiggly to keep up to date and to provide our guests with the best services to make their shopping experience easy and efficient while ensuring customer retention and acquisition. We have chosen MyWebGrocer because they have a very successful track record in the online grocery world."

    Charleston, S.C.-based Piggly Wiggly Carolina Company has more than 110 stores and over 5,000 employee owners throughout South Carolina and the southeastern regions of Georgia and North Carolina.

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