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Taking inspiration from its identically worded slogan, Piggly Wiggly Carolina Co. this week introduces the Local Since Forever Giveaway, which features more than 500,000 instant prizes and discounts valued at more than $1 million. The promotion runs from Wednesday, Jan. 9 through Tuesday, March 5.
“Local has always been a key component of who we are as a company,” noted Christy Boudolf, director of marketing for Charleston, S.C.-based Piggly Wiggly. “We are committed to our local partners and the communities in which we do business, and we want to celebrate that commitment with a game for our customers.”
Each time customers shop at their local participating Piggly Wiggly during the giveaway, they’ll earn a Local Since Forever game ticket. For every $50 spent, customers will receive a bonus game ticket. Shoppers can earn up to five tickets per day, with no limit to how much or how many times they can win. The more they shop, the more opportunies participants will have to win.
Among the top prizes are a grand prize of $20,000 cash, plus $5,000 for the winner to donate to the area school of his or her choice; free groceries for a year for five winners; free gasoline for a year for 15 winners; $1,000 local getaways for 50 winners; and local food packs for 1,000 winners.
“When Piggly Wiggly talks about local, they mean it,” said Kelly Timmons, CEO and founder of Charleston-based Granna’s Gourmet, an area purveyor of gourmet pickles, vinegar and relish. “It is not just a marketing ploy, it is who they are. And Piggly Wiggly is part of who we are -- they have been with us from the beginning. The opportunity to do anything with Piggly Wiggly is a big deal for us. When they asked us to participate in the Local Since Forever Giveaway, it was easy to say yes.”
“Keeping the contest local was very important to us,” affirmed Boudolf. “The game supports local farmers and entrepreneurs as well as local tourism and education.”
As well as popular national brands, Piggly Wiggly regularly carries thousands of local products and provides financial and in-kind support to organizations across its market footprint of South Carolina and coastal Georgia.
One of the largest retail companies in South Carolina, Piggly Wiggly has nearly 100 stores and more than 4,000 employee-owners.