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    Pink Lady Teams With Healthy Kids Concepts

    Effort is second step in PLA’s ‘Cares About Kids’ program

    With a generation of young people facing shorter life spans because of obesity, Healthy Kids Concepts, Inc (HKC) and Pink Lady America LLC (PLA) are going to combine efforts to favorably impact the success rate of finding solutions to that unhealthy condition.

    “It’s not every day an organization of growers like those supporting Pink Lady America decides to work with a 501C nonprofit public service corporation like us,” says Karl Lovas, Healthy Kids Concepts executive director. “But with 75 percent of healthcare cost now attributed to obesity, we believe it’s time to seek out new ways of fighting this problem as it impacts children. Why not look to an association like Pink Lady America which represents a product known for its healthful qualities.”

    PLA general manager Dr. John Reeves echoes Lovas in his groups concerns when it comes to obesity especially as, like HKC, when it involves well documented negative impact on children.

    “With a program called ‘Pink Lady Cares About Kids,’ we’re now in our third year of working with our shippers to find ways to promote Pink Lady brand apples, and apples in general, to more children,” says Reeves. “We’re also using it in our information campaign with the Washington State Health Care Authority to get out the word on Apple Health for Kids, the health insurance program for low income children.”

    “I can’t think of a better organization than Healthy Kids Concepts to add to our efforts to work in the interest of children including the fact that we both have ties to the American Heart Association,” added Reeves, noting that the Pink Lady brand was the first apple in the American Heart Association (AHA) Food Certification Program,” whose icon is the recognizable heart check mark.

    Earlier this year, Healthy Kids Concepts collaborated with AHA in Los Angeles and offered assistance from its partners in teaching kids in California the benefits of healthy, locally-grown food.

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