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Right by Nature, Pittsburgh’s largest independent, locally owned organic and natural foods market, has expanded its product selection with a substantial lineup of mainstream supermarket products to augment its extensive local, natural and organic offerings.
Officials with the Strip District-based urban grocer — which also recently added Hometown Market to its name — said introducing more mainstream products has come about as a direct request of shoppers “who wanted to be able to find Heinz Ketchup, Kellogg’s Raisin Brand and Hellmann’s Mayonnaise in the same store as organic products, like Newman’s Own Organics, Nature’s Path cereals, Applegate Farms lunch meats or Honest Tea beverages,” said Jason Brown, managing partner of Concept Development Group, a specialty retail consultancy.
“We’re adding the best mainstream brands, the ones everyone grew up with, to provide the ultimate in convenience and choice for customers,” said Brown, noting, “We want to be known as the neighborhood one-stop shop.”
While the combined business model — known as a “crossover market” — has been a great success on the West Coast, Brown said Right by Nature Hometown Market “is the first of its kind that we know of east of the Mississippi. [We] also added the largest bulk-food selection of any market in town.”
Right by Nature Hometown Market will continue its commitment to sourcing and providing locally grown and manufactured products as much as possible. Said Robin Martin, general manager, “We envision that this product diversity will introduce a broader customer base to organic products as they visit the store for mainstream items.”
Last month, the retailer merged with GoodApples.com, the largest online grocer in western Pennsylvania. The combined company continues to do business under the name Right by Nature and serves its online customers both at their corporations and at home at www.goodapples.com and www.rightbynature.net.
“Good Apples and Right by Nature have worked hard to earn customer loyalty. Our goal is to have the best shopping experience with a fully integrated online and in-store business that puts the customer first,” says Brown. “Over the next two months, we will continue to grow our online selections, adding thousands of new products for delivery or in-store pickup.”
The recent merger also expands Right By Nature’s customer base by adding a delivery component and providing retail traffic from Good Apples’ online customers. Likewise, GoodApples.com aims to better meet customer and business community needs alike by adding approximately 6,000 Right by Nature products to its online store in the months to come. “They can walk the aisles of our store or shop online, and get next-day delivery or pickup,” notes Brown. “Now customers also have the option to buy organic as well as mainstream.”