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    PLMA to Create New Ingredients Section for Annual Trade Show

    The trade group developed the show addition to help retailers focus on ingredient-driven product innovation.

    The Private Label Manufacturers Association (PLMA) will devote a new section of its 2008 Private Label Trade Show to the industrial ingredients, including the raw materials, flavors, and fragrances that make up today's store brands.

    "Private label in America has reached new levels of quality and consumer acceptance," said Brian Sharoff, president of PLMA. "Future growth will depend on keeping up the flow of the best ingredients, flavors, and fragrances, so that retailers can offer consumers the most innovative and creative products possible,"

    According to PLMA, ingredients have taken on increased importance recently as products featuring organics, high fiber, low salt, omega-3, zero trans fat, and gluten-free, among other new qualities, have appealed to growing consumer interest in health and wellness, nutrition, and ecology. Retailers like Wal-Mart, Kroger, and Safeway have been quick to respond with new store brand offerings.

    "Large national brand-makers have had access to this type of information for many years," said Sharoff.  "PLMA's new section will permit the private label industry to see the latest ingredients without waiting for national brands to introduce them first."

    The 2008 show will be held November 16-18 at Chicago's Rosemont Exhibition Center, featuring more than 2,000 exhibit booths covering food, beverages, household and kitchen products, and health and beauty.

    New York-based PLMA represents more than 3,000 companies around the world and offers trade shows, programs and services for its members and retailers.

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