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Retail marketing association POPAI said its Digital Signage Group yesterday launched a new blog to address all aspects of digital marketing. It will feature content from a panel of experts in sales, marketing, and technology.
POPAI will use the blog, at www.popaidigitalblog.com, as a test bed for ideas -- such as input on technical and content standards under development by its Standards Committee, to entertain comments and feedback, and announce milestones.
Research findings will be presented and their relevance and application debated on the blog, as well. Some of the topics that will be discussed include: Mobile Consumer Media, ROI for media, creative for place based media, audit and measurement, digital signage to create brand recognition and shopper engagement, and digital signage in non traditional environment.
POPAI is a non-profit association serving the global marketing at-retail industry.