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The Popchips brand has launched its "CommonKindness" coupon campaign in partnership with celebrity Katy Perry and ASPCA.
CommonKindness donates 5 cents per coupon redeemed to customers’ favorite non-profit. For this campaign, CommonKindness is giving all remaining revenue received to the ASPCA.
More than 1,500 non-profits are actively supporting and promoting CommonKindness to their members, volunteers and supporters. In return, CommonKindness offers brands the unique opportunity to access this prime audience of “influencers” - people who regularly volunteer and support non-profits.