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The Unites States Potato Board said it has promoted Carroll Graham to director of retail programs, where she will utilize her vast experience to take a more strategic and managerial role in the execution of the agency’s programs and industry communications.
For the past seven years, Graham was USPB’s retail marketing and sales manager, prior to which she was employed in the CPG industry, where she gained valuable experience marketing and selling to grocery chains, mass merchandisers and distributors.
Graham said she intends to continue USPB’s involvement with retail potato category management, which has been nationally recognized for the past four years by Progressive Grocer magazine’s “Category Captain” award in the Perimeter: Fixed/Variable Produce group. The USPB’s “Best in Class” program shares this distinction with other produce industry notables such as Dole Fresh Vegetables, Fresh Express, and Chiquita Fresh North America’s.