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    Power is Knowledge

    Duracell Ultra Advanced with POWERCHECK, due in stores next month, enables users to know how much power is left in their batteries.


    Duracell Ultra Advanced with POWERCHECK, due in stores next month, enables users to know how much power is left in their batteries. A gauge located on the battery to help consumers evaluate battery readiness, manage power for efficient usage and, if needed, transfer usage to lower-drain devices, for full battery use before discarding, the POWERCHECK feature is activated by pressing two white dots on the cell. Suitable for a wide range of devices, including flashlights, smoke detectors, baby monitors and radios, Ultra Advanced with POWERCHECK lasts up to 30 percent longer in toys than the previous Ultra Digital — the biggest category for battery usage and a key “torture test” for batteries, according to Duracell, a brand of Cincinnati-based Procter & Gamble. Six AA or AAA cells retail for a suggested $8.99. For more information, visit www.duracell.com/smartpower.

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