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Premier Retail Networks, Inc., a global provider of digital place-based media services inked a new multi-year renewal agreement to present dynamic NFL Network football highlights on its in-store media networks in leading U.S. retail outlets.
“NFL Network provides some of our most topical and compelling programming, enhancing our premium sports offering to retailers,” said Anne White, PRN SVP of content strategy and creative. “Teaming up with them to offer an engaging shopping experience to football fans results in measurable success for PRN, NFL Network, retailers and marketers.”
Throughout the season, the NFL RedZone Top 5 Highlights on PRN’s HDTV Network and NFL Network’s Sounds of the Game on PRN’s Checkout TV Network will highlight some of the biggest plays and most exciting touchdowns from the previous week.
“PRN continues to provide us with an important marketing platform that reaches NFL fans in places where they spend time and visit frequently outside the home,” said John Malkin, NFL Network VP of affiliate distribution.
San Francisco-based PRN provides digital place-based media services that reach consumers in more than 8,550 locations in the U.S. and Mexico. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, BJ’s Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico.