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M&Ms have gone up in the world—from basic, iconic treat to bona fide gourmet indulgence—with the launch of M&Ms Premiums. The shimmering candy-covered chocolate pieces are available in five upscale flavors: Raspberry Almond, Mocha, Mint Chocolate, Chocolate Almond, and Triple Chocolate, according to Hackettstown, N.J.-based Mars Snackfood US, which is eager to capitalize on the exploding premium chocolate market. The suggested retail price per resealable six-ounce box is $3.99. To learn more, call (877) 437-4821.