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The Pretzel Crisps line of spreadable pretzel crackers has launched the “One Snack” music video as part of the brand’s digital marketing campaign -- its first stab at creating unique online video content for its community of 240,000-plus Facebook and Twitter fans.
“We needed a way to better engage with our social media communities and on the Web,” said Perry Abbenante, VP of marketing for Pretzel Crisps, a brand of Princeton, N.J.-based Snack Factory. “We were fortunate enough to work with [Bethesda, Md.-based crowdsourcing video agency] GeniusRocket and their roster of inspired and artistic individuals to develop video content that aligned with our creative brief. The ‘One Snack’ video does a fantastic job communicating the brand messaging in a fun and entertaining way.”
As for a sequel to “One Snack,” the brand says they’ll listen closely to what their online communities request. The video can be viewed on the Pretzel Crisps YouTube page, and will also be linked to the brand’s Facebook and Twitter pages for fans to watch and share with others.