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Price Chopper stores will feature a new bouquet from June 1 through June 7, but it won't be just for show. A portion of the proceeds of each "Lemon Drop" bouquet, made up of yellow, white, and pink flowers make up and retailing for $8.99, will go to Alex's Lemonade Stand Foundation for childhood cancer.
Alex's Lemonade Stand Foundation evolved from a young cancer patient's front yard lemonade stand to a nationwide fundraising movement for childhood cancer. Since Alexandra "Alex" Scott (1996-2004) set up her first front yard stand in June 2000, over $18 million has been raised for childhood cancer by the foundation.
The foundation awards grants that have a direct impact on desperately ill children, by funding pediatric cancer research into new cures and treatments.
"I first learned of Alex's Lemonade Stand Foundation when Price Chopper was planning the opening of our new store in Windsor, Conn.," said Barbara L. Page, Price Chopper's community & public relations manager. "I found out that Alex lived in Windsor with her parents and grandparents. We hold a fundraising party for two or three local nonprofits on the eve of our grand openings. Alex's Lemonade Stand Foundation was one that I selected."
Price Chopper additionally offers Alex's Lemonade, and a portion of the proceeds from that sale are donated to Alex's Lemonade Stand Foundation by manufacturer USA Beverage.
The Schenectady, N.Y.-based Golub Corp. owns and operates 116 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire. The family-owned company's approximately 24,000 associates collectively own 51 percent of the company's privately held stock.