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Price Chopper Kansas City’s Family of Stores has joined Spire, LLC’s growing network of regional grocery retailers on its Loyalty Card network.
Price Chopper adds 50 stores to the Spire network, which brings the total network store count to more than 2,100 stores with 32 million loyalty card households and over $31 billion in retail sales.
“Our new relationship with Spire will help enhance our focus on our customers,” said Spire spokesperson Casie Broker. “Spire will be able to bring additional expertise and resources so that Price Chopper can continue to provide the most relevant experience to our shoppers.”
Spire's approach to retail collaboration aims to eneble Price Chopper to unlock the power of its loyalty card data to affect marketing and merchandising initiatives, increase personalization efforts and share best practices with other non-competing retail chains facing similar competitive pressure. Spire's proprietary Engagement and Essence segmentation models were developed to allow for a smart, efficient way to communicate and market to Price Chopper Enterprise customers as well as a focused way to analyze merchandising trends and act effectively on the insights.
“We are excited about the opportunity to collaborate with the Price Chopper team to help them develop insights that will allow them to better serve their customers,” said Ron Berry SVP of retail services at Spire. They are a great addition to our network of regional retailers and we look forward to having them as part of one of the largest multi-grocer loyalty card networks in the U.S.”
Price Chopper, Kansas City is owned by five local families. Celebrating its 35th year serving Kansas City, the grocer has been led by three generations of grocers committed to bringing their neighbors the best prices on quality foods every day. It has 49 stores in the Kansas City Metro area.
Monroe, Ct.-based Spire provides advanced data analytics, loyalty card data access, shopper insights, and personalized marketing program development and execution to its clients. Its proprietary Shopper Intelligence Panel is one of the largest multi-retailer grocery panels in the United States containing transaction data from over 32 million households shopping in over 2,000 stores nationwide.