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    Price Chopper Launches Program to Give Tech Tools to Schools

    Many household center store brands are getting in on the action, with specially marked products that when purchased earn double points for shoppers' chosen schools.

    Golub Price Chopper is continuing its efforts to provide schools with the latest technology, through its seventh annual "Tools for Schools" program.

    Shoppers are able to participate in the grass-roots initiative by using their Price Chopper AdvantEdge card to help schools amass credits that will enable them to purchase new equipment and educational materials, the chain said. As an added incentive this year, the top 200 schools will receive a free Califone Wireless Presentation Pro System valued at $623.

    The Tools for Schools system assigns points to every dollar spent on groceries. These points are then accumulated by schools and used toward the purchase of classroom tools. Shoppers credit their chosen schools at Price Chopper Guest Service desks, the schools themselves, or at www.pricechopper.com, by registering their AdvantEdge card, and designating a school. Each time the shopper buys groceries with that card, the shopper's school gains points.

    Further, purchasing specially marked items from participating sponsors J.M. Smucker, General Mills, Kraft, Nabisco, Heinz, Campbell, Quaker, Clorox, and Proctor & Gamble will earn double points for customers' selected schools.

    "The beauty of Tools for Schools is that not only is it perfect for parents of school-age children, but it's also a great way for friends, grandparents, and neighbors to enrich their local educational community," noted Barbara L. Page, Price Chopper's community and public relations manager. "Additionally, it adapts well to organizations that wish to enhance educational opportunities by encouraging its members to 'donate' their points to a school."

    Page said Price Chopper opted for this particular program format "because it is so easy for the general public to participate. It only takes a single time to register one's AdvantEdge card and involves no paperwork."

    Encompassing elementary, middle, and high schools in six Northeast states, Tools for Schools gives learning institutions the chance to vie for $500,000 in educational, technological, and extracurricular equipment. The program runs from mid-September through Feb. 14th, and includes more than 2,600 schools, and over 230,000 customer participants in the communities surrounding Price Chopper stores.

    The Golub Corp., a family-owned company based in Schenectady, N.Y., owns and operates over 115 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire. Golub's approximately 24,000 associates collectively own 51 percent of the company's privately held stock.

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