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    Price Chopper Offers Exclusive Arrangements, Special Checkout for V-day

    SCHENECTADY, N.Y. -- Price Chopper Supermarkets has some exclusive offers for Valentine's Day this year, including the "Kids Corner" and the "Bedazzled" rose bouquet, the latter of which is one among a large assortment of flowers stocked by the regional grocer that it claims are "fresher and longer lasting than flowers sold elsewhere."

    SCHENECTADY, N.Y. -- Price Chopper Supermarkets has some exclusive offers for Valentine's Day this year, including the "Kids Corner" and the "Bedazzled" rose bouquet, the latter of which is one among a large assortment of flowers stocked by the regional grocer that it claims are "fresher and longer lasting than flowers sold elsewhere."

    Another exclusive at the retailer is a quick checkout lane called the "Lover's Lane," which is totally devoted to all customers' Valentine's Day purchases. The lane will operate from Tuesday, Feb. 12 through Thursday, Feb. 14 (Valentine's Day) from 8 a.m. to 8 p.m.

    The "Kids Corner" features two floral bouquet styles at the value price of two for $15. In addition to fresh arrangements and other offers, these special bouquets will be available for parents to give as Valentine's gifts to their children, or for children to buy and present to parents, grandparents, teachers, and other significant people in their lives.

    Also new this year, for those interested in romance, is the "Bedazzled," a three-stem rose bouquet with" gems" tucked into the center of each rose. Price Chopper describes it as "[t]he perfect bouquet to place a real, dazzling gem for that special someone in your life!"

    Additionally, the February installment of "Rose of the Month," a popular program now in its fourth year, spotlights soft pinks available in a six-stem bunch. "Last year around half of rose gifts were traditional red," noted Price chopper v.p. of floral and lifestyle merchandising Jon Strom in a statement. "This year, given the spectrum of colors available, I expect the percentage to be 50 percent traditional vs. 50 percent modern."

    As in the past, Central Market Florists' over 200 certified designers will create custom bouquets and arrangements for a range of tastes and budgets. Flowers can be sent around the world by visiting Price Chopper stores, calling 1 877 712-ROSE (7673), or visiting www.pricechopper.com.

    Among the other Valentine's Day annually offered throughout the store by Price Chopper are floral combination packages, greeting cards, plush toys, hand-dipped chocolate-covered strawberries, lobster tails, candy, desserts, and gift cards.

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