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    Price Chopper Recognized by American Heart Association

    Price Chopper (Golub Corporation) received a Gold Level Start! Fit-Friendly Companies Award by the American Heart Association (AHA) for promoting physical activity and health in the workplace.

    Price Chopper (Golub Corporation) received a Gold Level Start! Fit-Friendly Companies Award by the American Heart Association (AHA) for promoting physical activity and health in the workplace.

    The company was the only grocery chain to apply for and receive the award in the Capital Region and North Country of New York. Nationally, the AHA recognized a record 1,200 companies in 2009, with more than 2 million employees participating in their respective programs.

    The Start! Fit-Friendly Companies Program is a catalyst for positive change in American business. Winners of the award acquire Gold Level status by implementing various activities and employee programs encouraging physical activity, nutrition and culture enhancements such as on-site walking routes, healthy food choices in cafeterias and vending machines, annual health risk assessments, and online tracking tools, among others.

    Price Chopper, understanding the importance of wellness in the workplace, instituted a company program entitled “[email protected]” in 2006. The program is designed to offer valuable, practical and comprehensive wellness information and programs to help educate and empower associates to improve their individual health and well-being, including making healthier lifestyle choices at work.

    “It’s wonderful to be recognized for doing the right thing. We are committed to providing education and opportunities to improve the health and wellness of each of our 24,000 associates,” said George Coleman, director of compensation & benefits, Price Chopper/Golub Corporation

    Currently, the program is available in half of the grocery chain’s stores and will expand to all remaining locations in 2010. Since its inception, the program has implemented and executed various major health initiatives and educational sessions (attracting over 13,000 participants); influenced organizational policies so they are more consistent with those of a “well workplace”; documented numerous successes and barriers; and positively influenced the culture within the organization.

    Much of [email protected]’s accomplishments were a result of the hard work and dedication of the [email protected] Committee, a cross-functional group of 19 associates and program staff members. The committee meets twice a month to discuss associate feedback about the program, to plan and create wellness activities, and to develop associate health educational opportunities.

    The Start! Award was granted to Price Chopper and [email protected] based on initiatives in four categories: physical activity, nutrition, tobacco cessation and organizational culture/wellness resources.

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