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SCHENECTADY, N.Y. -- Price Chopper yesterday launched its "Fuel AdvantEdge" in the central New York marketplace, in partnership with 22 local Sunoco stations. The program, which debuted last year, discounts gasoline as a reward for grocery store purchases.
Building on the success of the Price Chopper AdvantEdge card, which offers shoppers savings on groceries and general merchandise, Fuel AdvantEge has now branched out to the retailer's Syracuse, Cortland, Cicero,Liverpool/Clay, Fulton, and Oswego locations.
The ongoing, cumulative savings/reward program gives consumers a 10-cent-per-gallon discount on gasoline purchases for every $50 of groceries bought, 20 cents per gallon on $100 bought, 30 cents per gallon on $150 bought, and so on.
In contrast to other reward programs, in the Price Chopper program customers can accumulate their points/dollars spent over a 90-day time frame, and cash in on their gas discount for up to 20 gallons whenever they like.
"What better way to reward our customers for choosing Price Chopper than by offering them great prices at the supermarket that translate to significant savings at the gas pump?" said Price Chopper president and c.e.o. Neil Golub in a statement.
"In Watertown, N.Y. and the Hartford, Conn. area, where the program was launched in 2006, we have customers saving 50, 60 cents -- even a dollar or more per gallon through the 'Fuel AdvantEdge' program," added Sunoco channel marketing manager Jeff Hassman.
The family-owned Golub Corp. owns and operates more than 115 Price Chopper grocery stores in New York, Vermont, Pennsylvania, Massachusetts, Connecticut, and New Hampshire. Golub's approximately 24,000 associates collectively own 51 percent of the company's privately held stock.
Philadephia-based Sunoco is one of the largest independent refiner-marketers in the United States.