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Price Chopper Supermarkets plans to enhance its cross-channel digital marketing strategy to improve its competitive advantage in the grocery segment, boost brand equity, and improve financial performance.
The grocer is working on this initiative with Mercatus USA, a software development company that delivers cross-channel marketing capabilities to the retail industry.
“Price Chopper shoppers are ready to use the digital world to gain more value out of their shopping experiences, and we recognize that innovative technology is a solid business strategy that adds value while delivering true differentiation and a competitive advantage,” explains Greg Zeh, Price Chopper’s CIO. “Mercatus’ innovative Smart Shopping Technology provides us with an ultra-comprehensive platform that we can use to advance our digital marketing strategy.”
Price Chopper will leverage Mercatus’ Smart Shopping Technology to ensure that its highly customized digital marketing channels are built on a robust, flexible, and scalable platform. And since the solution is modular, the grocer will be able to add to the solution over time as the industry evolves.
Schenectady, N.Y.-based Golub Corporation owns and operates 128 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire.