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Content created by San Francisco-based Premier Retail Networks, Inc. (PRN) for Bentonville, Ark.-based Walmart and Sam’s Club has received two Digital Signage Awards from POPAI, the Global Association for Marketing at Retail.
PRN’s “Walmart Earth Month” campaign won a silver Digital Signage Award in the Advertising Non-Interactive Content category. The campaign featured clean, simple and highly graphical visuals combined with concise copy to provide suggestions that are beneficial to the environment while still saving money for the shopper. Simple mathematical equations were used to demonstrate the potential positive environmental impact that purchasing a product from Walmart affords. The awards were presented in Las Vegas on March 24 as part of GlobalShop 2009.
PRN’s “Sam’s Club Fresh Meat” campaign won a bronze Digital Signage Award, also in the Advertising Non-Interactive Content category. The campaign featured 19 spots providing cooking tips and recipes that can be easily prepared by using fresh products available at Sam’s Club locations. The spots demonstrated Sam’s Club’s position as a trusted leader in food quality, value and selection.
“The campaign was designed to help answer the question ‘What’s for dinner?’” explained Shawn Baldwin, VP, fresh department, Sam’s Club. “It provided our members with relevant information they could use while shopping the club, to create affordable quality meal solutions. The spots were easy to follow and fun to watch.”
Alexandria, Va.-based POPAI is a global, nonprofit trade association dedicated to the advancement of the marketing-at-retail advertising medium as an effective method of reaching consumers at retail.