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The Produce for Better Health Foundation (PBH) last week reached a social networking milestone as it passed 1,000 Twitter followers.
In addition to daily Twitter posts, Wilmington, Del.-based PBH also has a presence on Facebook and has posted some of the videos from its www.fruitsandveggiesmorematters.org Video Center on YouTube. As with Twitter, the goal of establishing a Fruits-Veggies-More Matters presence on these other sites is to drive traffic to PBH Web sites www.fruitsandveggiesmorematters.org and www.foodchamps.org, as well as to familiarize consumers with the Fruits-Veggies-More Matters national public health initiative.
“We are working to continue to attract more and more followers,” said Elizabeth Pivonka, president and CEO of PBH. “Social media marketing is a great way to connect with moms and give them the help they need to add more fruits and vegetables to their families’ meals and snacks. We will continue to stress the importance of fruits and vegetables to a healthy, balanced diet through consumer interaction on Twitter, Facebook and YouTube.”
PBH has also begun publishing its own blog. “The Fruit Vegetable Blog: Stem Stalk ... Let’s Talk” was launched to keep the conversation going about working moms trying to maintain healthy lifestyles for their families. Guest blogger Sharese Alston of PBH shares her trials, tribulations and successes in relation to healthy food choices for her family.
PBH’s social networking site links are:
PBH is a nonprofit consumer education foundation whose purpose is to motivate more people to eat more fruits and vegetables to improve public health. The organization is a member and co-chair of the National Fruit Vegetable Alliance (NFVA), which consists of government agencies, nonprofit organizations and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.