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REIDSVILLE, Ga. -- Produce for Kids (PFK), which runs a national spring fundraising campaign teaming supermarket retailers with the produce industry to promote the advantages of adding more fruits and vegetables to children's daily diets and to raise funds for local Children's Miracle Network hospitals, expects to set a new fundraising record during its 2007 campaign.
"2007 proudly marks a campaign milestone," said Shuman Produce president John Shuman, the founder of PFK. "We expect our total contribution to the Children's Miracle Network will exceed $1 million since the inception of Produce for Kids six years ago. Our slogan 'Get Healthy, Give Hope' emulates our goal to teach children the benefits of eating healthy, while helping hospitalized children. What started out as a small effort to raise money for a worthwhile cause has evolved into an amazing program."
The redesigned PFK Web site, which bowed May 1, now boasts such user-friendly, interactive features as contests, healthy eating tips, games, recipes using sponsors' products, and an invitation to join the Healthy Kids Club.
Additionally, the program now offers individualized programs for participating retailers, among them a PFK produce department in-store scavenger hunt, an outdoor event where kids learn about healthy eating while taking part in activities and interactive in-store meal demonstrations for kids and their parents.
"The additions they have made to the Web site should draw more kids to healthy eating and, of course, raise more money for local Children's Miracle Network hospitals," said Dan McFarland, marketing promotional specialist for Grand Rapids, Mich.-based Meijer, Inc., which is teaming with PFK for the fifth consecutive year.
Besides Meijer, Acme Markets, Giant-Carlisle, Tops Markets, Harris Teeter, Kroger (Southwest Division), Meijer, Price Chopper, and Publix Super Markets are involved in the PFK promotion this year.
Program sponsors include Chiquita Fresh-Cut Fruit and Minis. Del Monte Gold Extra Sweet Whole and Fresh Cut Pineapple, Dole Fresh-Cut Salads, Dole Fresh Fruit Tropical Gold Pineapple, Driscoll's Raspberries, Fresh Express Packaged Salads, Green Giant Red Potatoes, Shuman Produce's REALSWEET brand Vidalia Onions; Stemilt Growers Apples, AppleSweets and Cherries, and Tropicana Pure Premium Orange Juice products.
To learn more about PFK, visit http://www.produceforkids.org/.