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Produce managers looking for a lift in spring avocado sales have until April 6 to order supplies for the "Fiesta of Flavor" promotion kit, which includes shipper display towers and bins, along with take-one pads offering party recipes for Cinco de Mayo and entry in a consumer sweepstakes for a trip for two to Acapulco.
The Mexican Hass Avocado Importers Association's (MHAIA) recently launched Web site, theamazingavocado.com, will support the sweepstakes and offer additional recipes and party-planning tips to consumers. To request materials, download an order form at www.theamazingavocado.com, or contact The Botsford Group at 404-695-7538 or [email protected] to request an order form. Quantities are limited.
To order a kit and view other aspects of MHAIA's "Amazing Avocado" marketing campaign, visit www.theamazingavocado.com.