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NEWARK, Del. - Julia Stewart has joined the Produce Marketing Association (PMA) as its new public relations director, for which she will direct the association's integrated communications with members and other publics, serve as a media spokesperson, and direct PMA's crisis prevention, mitigation and management activities.
"Julia adds another tremendous industry asset to the PMA staff, at a time when the association's communications with the industry and on the industry's behalf are growing increasingly important," said PMA s.v.p. Lorna Christie, referencing last week's news that Robert Whitaker will also join PMA as its first chief scientific officer.
Bringing more than 15 years' experience in produce industry promotional and crisis communications gained in the apple industry and most recently as an industry consultant, Stewart replaces Debra Mitchell, who has left PMA.
Most recently, Stewart managed a communications consultancy specializing in marketing public relations and crisis communications - Clarity Communications LLC - which she founded in 2004. Prior to that, Stewart was v.p./public relations for U.S. Apple Association. Her industry service has included chairing the Produce for Better Health Foundation's communications committee.
Prior to joining USApple, Stewart was a crisis communications specialist with a Washington, D.C.-based crisis management consulting firm. She also held communication positions with the American Forest Council, the communications arm of the National Forest Products Association, and was an economic researcher for that association (now part of the American Forest and Paper Association). She earned a BA in economics from the University of Virginia.