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Product of the Year USA (POY), the world’s largest consumer-voted awards program, and Multi Media Exposure (MME), which has successfully launched brands on the Home Shopping Network (HSN), have formed a strategic partnership to develop unique marketing platforms and live retail television opportunities for consumer products.
Consumer packaged goods brands that take part in the annual Product of the Year USA program, in which 60,000 U.S. shoppers vote on the most innovative consumer products, will be considered for MME’s live television opportunities.
“Being able to share MME’s expertise in growing brands in the direct-to-consumer space, specifically on HSN with innovative consumer products, is part of our commitment to showcasing product innovation,” noted Colleen Kelly, managing director of Product of the Year USA in New York.
With offices in New York, New Jersey and Florida, MME represents various brands both on live direct-marketing channels as well as taped infomercials. The company’s close working relationship with HSN and its partners enables MME to position products for maximum selling potential and guide partners through the HSN process. MME develops its own products or helps clients with the product development.
The strategic alliance between Product of the Year and MME is another of the benefits available to POY winners. Others include a high-profile national public relations campaign.
The program is open to all innovative products launched after January 2009, and the registration form is online at www.productoftheyearusa.com. POY’s entry deadline is Aug. 31, 2010.