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Aug 14, 2011

Harris Ranch Beef Plans 'Winning' Sports Promotion for Fall

PrintHarris Ranch Beef Plans 'Winning' Sports Promotion for Fall  

Harris Ranch Beef is gearing up for a winning autumn, highlighted by the Big Game Day BBQ promotion, where beef lovers can win the ultimate catered backyard BBQ, $250 of Harris Ranch Beef and a flat screen TV.

The Big Game BBQ contest will be held from Sept. 19 until Oct. 7. One winner will score the ultimate backyard tailgate party catered by Harris Ranch. The prize package allows winners to invite 20 friends over for the BBQ of a lifetime. In addition, winners will receive $250 of Harris Ranch beef, and a flat screen TV.

Harris Ranch is known for its premium quality beef, including Natural Ground Beef Patties and All Natural Ground Beef, which are ideal for traditional fall and winter favorites like chili or meatballs. Steaks and roasts, such as Harris Ranch New York Striploins and USDA Choice Boneless Prime Rib Roast, are also a popular choice for cooking and slicing in advance, for sandwiches at the game.

Harris Ranch is able to custom produce natural beef to meet retailers' standards. In addition, the company has established a program that involves testing all feed for pesticide residues and testing finished beef to ensure that its products contain no antibiotic residues. Harris Ranch Natural Beef is minimally processed and contains no preservatives or artificial ingredients.

The company's marketing department offers a range of professional POS materials for the Big Game Day BBQ promotion for participating retailers. Its sales team can work with retailers on merchandising, building special displays, and ideas on cross merchandising for specific seasons.

Key markets will also feature Harris Ranch Beef radio spots and grilling events to build traffic and support promotions.

Visit www.harrisranchbeef.com for more information.







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