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Progressive Grocer’s Independent Grocer Network, an online community for independent grocers and the wholesalers that serve them, unveiled its new design today, which features a new logo, colors that match PG’s other online properties, and a cleaner, crisper look.
“The goal was to clean it up and use a background and colors that make it friendlier to the eye,” said Joseph Tarnowski, Progressive Grocer’s dir. of integrated media and founder of IGN. “Our online team, led by Mehgan Recker, Stagnito Media’s manager of eMedia strategy and development, were instrumental in giving it a more buttoned-up, professional appearance.”
Coming shortly will be leaderboard ads representing the network’s six charter sponsors, which are also sponsoring the network’s print companion, Progressive Grocer Independent: Tyson Deli, Anheuser-Busch, Kraft Foods, Kellogg’s, Save-A-Lot, and the Idaho Potato Commission. Hussmann is also a sponsor of the network.
IGN was launched last year as a platform on which independent grocers and wholesalers can connect with each other and share information to drive the industry forward and individually enhance their operations. The network’s content is generated by primarily from its members in the form of blog and discussion forum posts, as well as the uploading of photos and videos. Of the network’s 550 members, approximately 350 are retailers and wholesalers, with the remainder consisting of suppliers, universities, state and regional associations, and others allied to the field.
To join IGN, visit www.independentgrocernetwork.com