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Progressive Grocer is now featuring a new tool that tracks what people are saying on the Web – including blog posts, Tweets, and comments on social media platforms – in real-time by keyword, enabling viewers to get an inside look at consumers thoughts.
Called Web Chatter, the page is located in the special features section of the PG website, and is currently featuring feeds based on holiday-related keywords, such as Christmas and Hanukkah.
Retailers who would like specific keywords added can email suggestions to [email protected]
The service is provided by San Francisco-based Collecta (www.collecta.com)