2009 CATEGORY CAPTAINS ENTRY FORM

Category Captain Awards presented by Progressive Grocer

PLEASE SUBMIT A SEPARATE ENTRY FOR EACH PROGRAM YOU ARE NOMINATING. EACH PROGRAM MAY BE NOMINATED IN ONLY ONE CATEGORY.
ENTRIES ARE DUE NO LATER THAN JULY 1, 2009

* indicates required field
STEP ONE:
* Your Name:
* Title:
* Company:
* Address:
* Phone #:
* Email:
[Progressive Grocer may want to contact you with questions or a request for further information. If you are not the correct person to contact for further information, please also include contact information for that person.]
Contact Name:
Title:
Company:
Address:
Phone #:
Email:
STEP TWO:
* Please select a category for this entry: --- Select Only One --- Perimeter:    • Baked Goods    • Dairy    • Variable and Fixed Weight Meat    • Variable and Fixed Weight Produce    • Other Perimeter Grocery:    • Baby Food and Products    • Breakfast Foods    • Canned and Packaged Beverages - Coffee, Tea, Juices    • Canned and Packaged Foods - Vegetables, Soups, Condiments, Sauces and Dressings    • Canned and Packaged Foods - Baking Ingredients, Spices and Seasonings    • Cleaning and Household Maintenance    • Cookies and Crackers    • Desserts    • Ethnic Foods    • Frozen Foods    • Paper, Plastic & Foil    • Pet Care    • Soaps and Detergents    • Soda    • Salty Snacks    • Candy and Gum    • Beer    • Wine    • Spirits    • Other Grocery Health & Beauty Care:    • Drugs OTC    • Hair Care    • Oral Care    • Skin Care    • Vitamins and Supplements    • Other HBC General Merchandise:    • Audio and Video    • Batteries    • Books Magazines and Greeting Cards    • Other GM
STEP THREE: INNOVATION and RESULTS
This section focuses on the positive impact over the last twelve months your category management program has had on your retail customers' efforts to build stronger competitive differentiation and increase sales and market share. How did your category leadership innovation support customers' needs and build sales overall in the category? Please submit a detailed synopsis of key innovations in your category management efforts, along with retail customer testimonials if possible, on the effectiveness of those efforts. [If you choose to include retail testimonials, please include contact information from the retailer, so that PG may confirm the testimonial or follow up with brief questions.] Here are some specific questions that might help you to construct your synopsis: • Did your efforts help grow total category sales, as well as your own? • Did they help open new accounts? Did they invigorate a dull or maturing category? • What new programs, technologies, business systems, merchandising schemes, or promotional tactics did you employ? • How have you reacted to retailer and consumer demands, and market conditions? Upon request, your information will be held in the strictest confidence, and retail account names will not be published.
After you click "send," you must submit a written summary in a Microsoft Word document of 800 words or less in order to be considered for an award. If you are not ready to send you have until 7/1/09 to do so to: categorycaptains@progressivegrocer.com Please put your company name in the subject heading, and also include a hi-res jpeg of your product shots (300 dpi). Thank you for participating!