Click here for the Category Captain Entry Form

We are pleased to invite you to enter Progressive Grocer's 14th Annual Category Captains Awards competition.

For nearly 15 years, Progressive Grocer has pioneered this distinguished industry awards program that recognizes overall excellence in category management, and we're once again looking forward to saluting the benchmark companies whose innovation and commitment to this critical business practice is setting the pace for leadership and vision.

To further enhance our program, we've made a few changes with this year's Category Captains' evaluation process, for which we've enlisted the assistance and expertise of an impartial judging panel comprised of a select and independent group of industry notables that includes retailers, advisors, and marketing executives.

All entries will be evaluated against three important criteria: innovation, delivery of measured results, and feedback from retailers.

Complete Category Captain Awards entry details follow below:

1. Submit a detailed synopsis of new key category management initiatives your company has employed over the last 12 months to accomplish the following crucial objectives:

• Product differentiation in a given category,
• Increased sales for those products in that category,
• Verifiable data illustrating outstanding performance among retail partners resulting in higher sales across the entire category.