Nestlé Recruits Consumers for Package Design

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Consumers with the winning design will see it on store shelves by year's end.

Feb 13, 2009

Candy maker Nestlé Confections and Snacks is using social media in lieu of a design firm, as part of a promotion in which it asked consumers to pick the latest packaging for its Goobers, Sno-Caps and Oh Henry! brands.

Participants who visit Adeliciousdilemma.com through March 6 to vote for their favorite design are entered to win one of five $100 candy prize packs. The brand package redesign that receives the most votes will be on shelves by year's end.

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