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Nestlé Recruits Consumers for Package Design

Consumers with the winning design will see it on store shelves by year's end.
Feb 13, 2009
Candy maker Nestlé Confections and Snacks is using social media in lieu of a design firm, as part of a promotion in which it asked consumers to pick the latest packaging for its Goobers, Sno-Caps and Oh Henry! brands.

Participants who visit Adeliciousdilemma.com through March 6 to vote for their favorite design are entered to win one of five $100 candy prize packs. The brand package redesign that receives the most votes will be on shelves by year's end.


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category features
‘Power of Meat’ Finds Consumers Clinging to Deals, Stock-Ups While Shopping Meat Department
Although meat department tonnage was up significantly in 2009, profits are lagging as shoppers opt for less expensive value-oriented cuts, according to results revealed in the fifth edition of the joint “Power of Meat” study.

New Giant Store Showcases Hill PHOENIX Refrigeration Systems
A major part of the 97,000-square-foot Harrisburg, Pa., Giant Super Food Store’s energy savings and reduced carbon footprint comes from the cutting-edge refrigeration systems from Conyers, Ga.-based Hill PHOENIX.

The Beer Online Profit Guide, your online source for Beer Category Profitability. We're open 24 hours with Industry insights as fresh as our beer.
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products
Tyson FoodsTyson’s Cooking in the Deli
Tyson Foods has whipped up a line of complete meal entrées for supermarket deli departments across the United States.

French'sHip to the Dip
French’s Mustard invites Americans of all ages to dip to their heart with the iconic brand’s new Honey Mustard Dipping Sauce.

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research & analysis
Produce OpsProgressive Grocer's 2009 Produce Operations Review
Against a trying backdrop of persistently weak economic conditions, fierce competition and financially wary shoppers, supermarket produce departments faced much harsher headwinds during the past 12- month period than they have in recent years, as evidenced by marginal comparable-sales gains and a tentative outlook for the balance of the year, according to results of Progressive Grocer's 2009 Annual Produce Operations Review.

CES Front PagePG's CES: Inside the Market Basket: Economical Choices Bring Grocery Gains
Total supermarket sales were $430.3 billion, up $13.2 billion from the $417.2 billion recorded in 2007 -- continuing the trend of slightly higher percentage increases in each of the past five years, according to Progressive Grocer's 62nd Annual Consumer Expenditures Study (CES), now greatly expanded from the eight-page print edition to 35 pages of research.

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