Customer Relationship Management has become the backbone of most successful sales organizations today. CRM is an evolving, company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty and true CRM brings together information from all data sources from within and outside an organization to give one, holistic view of each customer in real time.


The right CRM system allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics. But the customer is quickly changing. They are now more technology savvy themselves and interacting through evolving mediums such as social networks and blogs on evolving platforms including mobile devices.


Before you make your next big decision on CRM, you need to know where it is going in terms of technology, applications and usage in 2008 and beyond to meet the needs of these evolving customers. The CRM system in this new Web 2.0 world needs to be On Demand. It needs to able to meet the employee where they access the system—whether it be through a web browser, connected locally to a network, or synced with a mobile device.


Join Sales and Marketing Management for this on-demand web seminar, sponsored by Oncontact, and hear from industry experts regarding where the future of CRM is heading. Attend this online-only event and learn what technologies and mediums will make up the solution of tomorrow so you can lay the groundwork for a successful CRM rollout in your organization.