Gigante Supermarkets to Rebrand as El Super
Aug 26, 2008
Next week the Hispanic 7-store grocery chain Gigante will rebrand
itself after the banner of the company that bought it: El Super,
bringing the total number of stores operated by Bodega Latina Corp.
to 16. All but one Phoenix store are located in Southern
California.
"This is a time of growth," Carlos Smith, c.e.o. of Bodega Latina
told the Los Angeles Times. "We believe that bringing the Gigante
stores into the El Super family will provide synergies that will
benefit both the company and the consumers in Southern
California."
Gigante will remain open during the rebrand, according to the
report, and the transition would not affect Gigante employees, who
would be re-hired as El Super staff.
Last year, Grupo Gigante sold 206 supermarkets in Mexico and its
seven stores in the U.S. to Mexican retailer Organizacion Soriana.
In May, the seven U.S. stores were sold to Bodega Latina.
Gigante Supermarkets to Rebrand as El Super
Aug 26, 2008
Next week the Hispanic 7-store grocery chain Gigante will rebrand itself after the banner of the company that bought it: El Super, bringing the total number of stores operated by Bodega Latina Corp. to 16. All but one Phoenix store are located in Southern California.
"This is a time of growth," Carlos Smith, c.e.o. of Bodega Latina told the Los Angeles Times. "We believe that bringing the Gigante stores into the El Super family will provide synergies that will benefit both the company and the consumers in Southern California."
Gigante will remain open during the rebrand, according to the report, and the transition would not affect Gigante employees, who would be re-hired as El Super staff.
Last year, Grupo Gigante sold 206 supermarkets in Mexico and its seven stores in the U.S. to Mexican retailer Organizacion Soriana. In May, the seven U.S. stores were sold to Bodega Latina.