Dwindling natural resources, an increasing population and soaring energy costs have in recent years drawn attention to the need for businesses to employ sustainability practices. As with any efforts to achieve a goal, the challenge becomes how to get there, especially when multiple options exist. The food industry is no different, and it currently finds itself at a turning point in how to adopt sustainability practices to ensure its own viability and the wellbeing of the vast community it serves.

An increasingly aware customer base is becoming more attuned to the sustainability practices of suppliers and retailers when making purchasing decisions. Achieving the needed change will require addressing energy efficiencies, the materials used in food production and transportation, and all other processes involved in getting food products through the supply chain.

In other words, there isn’t one single solution. While the need for biodegradable packaging gets a lot of attention, if the food inside the package goes to waste anyway, the impact on the environment is even greater. Sustainability, therefore, calls for a comprehensive approach involving a combination of measures that addresses a number of areas, including packaging, shipping processes and storage technology.

Plan to register for this free, comprehensive approach to sustainability practices in the food chain:

When: Wednesday, Oct. 14, 2009
Time: 2:00 PM EST

Featured panelists include:

Meg Major
Executive Editor
Progressive Grocer Magazine

Jennifer MacLeod
SVP, Marketing and Communications; Head, A&P Sustainability Committee
A&P

Ron Cotterman
Executive Director, Sustainability
Sealed Air Corp.

Pedro Pereira
Managing Editor, Online Events
Nielsen Business Media

To register for this online-only event that will explore how to employ best practices most effectively to establish sustainable processes, visit: www.progressivegrocer.com/progressivegrocer/content_display/esearch/e3id9b527feb784954169c91cc1a82dd9f8.