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Wal-Mart to Give Customers $3 for Uncovering Pricing Goofs

Nov 25, 2008


In the settlement agreement, Wal-Mart agreed to implement a pricing accuracy program in California for at least four years. The program will include:
* A designated person (or group of people) who will receive and address customer complaints from Wal-Mart stores in California.
* An employee (or group of employees) in every Wal-Mart Store who will scan items on a weekly basis and confirm price accuracy.
* An automatic refund program. Whenever an employee becomes aware that a customer has been or is being charged a price higher than the lowest price currently listed, Wal-Mart will give the customer a $3 reduction on the item. If the item is less than $3, the customer will receive that item for free.
* A sign, in English and Spanish, will be posted at every check-out stand in every Wal-Mart Store clearly outlining the new store refund policy.

In addition, Wal-Mart agreed to pay $1.4 million in restitution, civil penalties, and reimbursement for investigative costs, and $50,000 to the State Consumer Protection Prosecution Trust Fund.


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