Of the produce industry's most passionate and dedicated emissaries, Terrance "Tip" Murphy, died suddenly of a heart attack while playing golf with his friends last weekend.

A 25-year veteran of the CPG industry, with the last 15 years spent in produce, Murphy for the past 16 months served as Ready Pac Foods' eastern division v.p./retail sales.

"We have lost a great member of the produce community, but more tragic is the loss to his wife and two teenage daughters, who he cherished and loved immeasurably," said Mike Celani, s.v.p. at the Irwindale, Calif.-based Ready Pac. Celani and Murphy knew one another for 15 years and worked closely at Chiquita and Ready Pac.

Having served the industry formally in several capacities, Murphy was a past member of both PMA's retail board and its board of directors. He also co-chaired the launch of the PMA's Retail Solutions Conference.