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Stew Leonard's Debuts Naked Pork

July 22, 2008

Northeast grocer Stew Leonard's has rolled out Naked Pork as the latest addition to its all-natural Naked line, which already includes chicken, beef, and salmon. As the name implies, Naked products contain no antibiotics, added hormones or preservatives, and are also raised and harvested humanely.

"Customers want assurance that the meat, fish, and poultry they buy for their family has never been given antibiotics or growth hormones, and is 100 percent vegetarian fed," said c.e.o. Stew Leonard Jr. "That is why [the] Naked line has been such a hit, because it is a high-quality, affordable option to organic meat."

The breed used for Naked Pork is the Duroc pig, known for its tender texture and distinctive pork flavor as well as its muscular build and unique red coat.

The pigs are raised in Samson County, N.C. on family farms that have been involved in pig farming for over a century, according to Stew Leonard's. The meat is process verified, allowing it to be traced back to the farm where it was raised.

Naked Pork comes in boneless center-cut pork chops, bone-in center-cut pork chops, and pork tenderloin.

Family-owned Stew Leonard's operates four stores in Norwalk, Danbury, and Newington, Conn. and Yonkers, N.Y.


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