ABOUT US | CONTACT US | ADVERTISE | RSS
 
Progressive Grocer
Web
Subscribe
Newsletters  Magazine  Digital Edition
BREAKING NEWS: Eric Claus Leaves A&P; Company Posts Wider Q2 Loss
features - health & wellness


Wal-Mart's Produce Depts. Going Local

July 2, 2008

As part of its promise to deliver lower prices to U.S. consumers, Wal-Mart Stores said yesterday it is committed to sourcing more local fruits and vegetables, and said its partnerships with local farmers have grown by 50 percent over the past two years, in support of its larger initiatives to support local economies, cut shipping costs, and provide fresh food offerings.

Wal-Mart claimed it already is the nation's largest purchaser of local produce, with hundreds of growers across the United States supplying produce it sells in Wal-Mart Supercenters and Neighborhood Markets.

During summer months, locally sourced fruits and vegetables that are both grown and available for purchase within a state's borders make up a fifth of the produce available in Wal-Mart stores, according to the Bentonville, Ark.-based retailer.

"Offering local produce has been a Wal-Mart priority for years, and we're taking it to a new level with a pledge to grow our partnerships with local farmers," said Pam Kohn, Wal-Mart's s.v.p. and general merchandise manager for grocery. "We're committed to purchasing locally grown produce whenever possible."

Beyond the benefits to consumers and economic opportunities for farmers, Wal-Mart's said its commitment to locally grown produce is helping to reduce "food miles" -- the distance food travels from farm to fork. Through better logistics planning, better packing of trucks, and local sourcing, the retailer said it expects to save millions of food miles each year.

In addition, Wal-Mart is working with state departments of agriculture and local farmers to develop or revitalize growing areas for products like corn in Mississippi and cilantro in Southern Florida, which had not grown there before or which were once native crops.

Wal-Mart said it is promoting locally grown fresh produce in its stores with signs that include official state-grown seals.

The company said it is also dedicating space on its Web site to locally grown produce, at http://www.walmart.com/locallygrown. It is posting content such as farmer profiles and recipes there. Wal-Mart also posts a complete list of locally grown produce available in its stores, by state, at http://www.livebetterindex.com.


recent health & wellness
> Back to health & wellness Homepage
news
Advertisement
products
Mann PackagingFresh Trio Offers Savings
Mann Packing is offering retailers three new budget-friendly items to capitalize on fresh seasonal produce sales.

GodivaBrew Up Some Godiva
Break time can be a decadent experience with the new collection of specialty coffees from Godiva Chocolatier, Inc.

Advertisement
research & analysis
Produce OpsProgressive Grocer's 2009 Produce Operations Review
Against a trying backdrop of persistently weak economic conditions, fierce competition and financially wary shoppers, supermarket produce departments faced much harsher headwinds during the past 12- month period than they have in recent years, as evidenced by marginal comparable-sales gains and a tentative outlook for the balance of the year, according to results of Progressive Grocer's 2009 Annual Produce Operations Review.

CES Front PagePG's CES: Inside the Market Basket: Economical Choices Bring Grocery Gains
Total supermarket sales were $430.3 billion, up $13.2 billion from the $417.2 billion recorded in 2007 -- continuing the trend of slightly higher percentage increases in each of the past five years, according to Progressive Grocer's 62nd Annual Consumer Expenditures Study (CES), now greatly expanded from the eight-page print edition to 35 pages of research.

Advertisement
 
Convenience Store News Gourmet Retailer