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Saucy Solutions

Oct 11, 2009


Fresherized Foods, the Fort Worth, Texas-based maker of Wholly Guacamole, has extended the consumer salsa experience with all-natural, preservative-free Wholly Salsa Snack Packs. The convenient, ready-to-eat, under 50-calorie-per-serving cups are a response to healthy trends in home-packed lunches and on-the go snacking. Offering both a classic line of mild, medium and hot salsa, the line also includes a sweeter “garden fresca” version. Packaged in 3.6-ounce, individual-portion-controlled cups, the salsa stays fresh for up to 45 days and features a peel-back film for easy consumer opening. Merchandised in the fresh produce or deli sections of major grocery stores along with other Wholly products, the suggested retail price for a four-pack is $2.99 to $3.49. For more information, visit www.fresherizedfoods.com.


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research & analysis
Produce OpsProgressive Grocer's 2009 Produce Operations Review
Against a trying backdrop of persistently weak economic conditions, fierce competition and financially wary shoppers, supermarket produce departments faced much harsher headwinds during the past 12- month period than they have in recent years, as evidenced by marginal comparable-sales gains and a tentative outlook for the balance of the year, according to results of Progressive Grocer's 2009 Annual Produce Operations Review.

CES Front PagePG's CES: Inside the Market Basket: Economical Choices Bring Grocery Gains
Total supermarket sales were $430.3 billion, up $13.2 billion from the $417.2 billion recorded in 2007 -- continuing the trend of slightly higher percentage increases in each of the past five years, according to Progressive Grocer's 62nd Annual Consumer Expenditures Study (CES), now greatly expanded from the eight-page print edition to 35 pages of research.

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