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Sparkle Plenty

Oct 22, 2009


According to its maker, The Healthy Beverage Co., the Steaz Zero Calorie Sparkling Green Tea product line is the first certified-organic, all-natural zero-calorie carbonated soft drink on the market. Touted by the Newtown, Pa.-based company as a great alternative for diet soda drinkers, the stevia-sweetened beverage offers 120 milligrams of natural tea antioxidants and comes in four fruit flavors: Raspberry, Orange, Blueberry Pomegranate and Black Cherry. Replacing the current line of Diet Steaz Sparkling Green Tea, the produce retails for a suggested $4.99 per four-pack of 12-ounce fully recyclable glass bottles. Separately, Steaz has rolled out formula and packaging enhancements to its core Sparkling Green Tea line, adding B vitamins and lowering the sugar content for a 75-calorie-per-serving soft drink, and introducing labels that feature what it calls “zen-cool brand imagery.” For more information, visit www.steaz.com.


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research & analysis
Produce OpsProgressive Grocer's 2009 Produce Operations Review
Against a trying backdrop of persistently weak economic conditions, fierce competition and financially wary shoppers, supermarket produce departments faced much harsher headwinds during the past 12- month period than they have in recent years, as evidenced by marginal comparable-sales gains and a tentative outlook for the balance of the year, according to results of Progressive Grocer's 2009 Annual Produce Operations Review.

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