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A Taste of Home

Oct 15, 2009


ConAgra Foods’ Marie Callender’s brand is stepping out of the freezer case and onto the shelf to bring consumers the taste of a special, home-cooked meal at work, with the launch of Marie Callender’s Home-Style Creations. Made with premium ingredients such as whole beef strips, authentic cheeses, wine reduction sauces and savory herb and spice blends, the microwavable meals will be found in the pasta or soup aisle at grocery stores nationwide and require no refrigeration or freezing, making them a great workday lunch option. The meals also employ the same patented tray-in-tray steaming technology found in Omaha, Neb.-based ConAgra’s Healthy Choice Fresh Mixers. This innovation creates fresh-tasting flavors and textures by separating ingredients during preparation -- key to maintaining a homemade taste. Carrying a suggested retail price of $3.49 per 6.49-ounce to 7.95-ounce container, the line consists of six varieties: Classic Stroganoff, Creamy Parmesan Chicken, Garlic Herb Chicken, Meatball Lasagna, Sweet Sesame Beef and Traditional Stuffing & Turkey. To find out more, visit www.conagrafoods.com.


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research & analysis
Produce OpsProgressive Grocer's 2009 Produce Operations Review
Against a trying backdrop of persistently weak economic conditions, fierce competition and financially wary shoppers, supermarket produce departments faced much harsher headwinds during the past 12- month period than they have in recent years, as evidenced by marginal comparable-sales gains and a tentative outlook for the balance of the year, according to results of Progressive Grocer's 2009 Annual Produce Operations Review.

CES Front PagePG's CES: Inside the Market Basket: Economical Choices Bring Grocery Gains
Total supermarket sales were $430.3 billion, up $13.2 billion from the $417.2 billion recorded in 2007 -- continuing the trend of slightly higher percentage increases in each of the past five years, according to Progressive Grocer's 62nd Annual Consumer Expenditures Study (CES), now greatly expanded from the eight-page print edition to 35 pages of research.

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