Christie Frazier-Coleman, formerly Bashas' Supermarkets' v.p. of strategic initiatives, has joined Revionics as managing principal, consulting services. Frazier-Coleman will be based at the company's Scottsdale, Ariz. office and report to v.p., operations Thomas J. Martineau.

Frazier-Coleman has over 20 years of retail grocery industry experience and expertise, encompassing such areas as purchasing, loyalty marketing, advertising, merchandising, project management, and strategic planning. Named a Top Woman in Grocery in 2007, Frazier-Coleman has spoken at such industry events FMI, Gemcon, National Center for Database Marketing, and NFRA. At Revionics, she will head the price strategy and consulting organization.

"Christie brings a wealth of senior-level retail experience, technology and change management experience to Revionics," said company president and c.e.o. Todd P. Michaud. "[O]ur customers will benefit from the leadership of a true retail professional with the necessary tenacity for delivering real value for our customers."

When contacted by Progressive Grocer, Kristy Nied, spokeswoman for Chandler, Ariz.-based Bashas', said that the company hasn't hired and wasn't currently looking for a replacement for Frazier-Coleman, as several Bashas' associates have already taken over her duties.

Sacramento, Calif.-based Revionics is a provider of lifecycle price optimization, including base price, promotion, TPR, and markdown optimization technology consumer goods retailers.