Food retailers typically struggle to differentiate themselves, especially when they rely on the standard levers of cheaper prices and geographic penetration. Our new whitepaper reveals key insights into what actually drives customer advocacy, as well as what grocers can do to improve the level of advocacy among their customer populations. By concentrating on customer advocacy, grocers can create new ways to differentiate and can ultimately pursue customer-focused initiatives and investments with greater precision and success.

The perspectives here are based on our provocative 2007 IBM Institute for Business Value Customer-focused Grocer Study, which provides a new approach to understanding customer attitudes and behaviors based on input from over 6,000 US consumers.

Register Now! To receive this paper and the other survey papers on apparel, drugstore and internet retailing.