Thomson's Premier Retail Networks, Inc. (PRN), a provider of digital media solutions at retail, and the Game Show Network (GSN), a television network for games, yesterday inked a programming deal to present a blend of branded content on PRN's Checkout TV network to shoppers in supermarkets nationwide.

Called "Catch 21 In Line," the game combines elements of GSN's new game show "Catch 21" customized for shoppers on PRN's Checkout TV network with a GSN campaign promo designed to get shoppers to tune in to the show. As shoppers wait in line, they are invited by a message from host Alfonso Ribeiro to play the game by answering trivia questions worth a total of 21 points. The campaign runs through August 3 in 1,004 supermarkets that offer Checkout TV.

"This alliance provides an integrated way for GSN to promote one of their new shows on our network while providing shoppers with fun and engaging content," said Richard Fisher, PRN president. "That helps our retail partners leave a positive experience with their consumers."

PRN operates more than 19,000 multi-paned screens 6,500 supermarket and retail stores worldwide that are designed to entertain and inform shoppers as they wait in line. It has more than 100 active content partnerships that cover a wide range of programming content. It's retailer customers include ACME, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, Sam's Club, Shaw's, ShopRite, Star Market, and Walmart Stores.